There’s something magic about slipping into a pair of trousers that really makes you feel good about yourself. We believe that wearing something you love changes the way you navigate the world. This infusion of confidence resonates with those around you, reinforcing the positivity.
While fashion may often be regarded as superficial, the connection between what we wear and how we feel goes far beyond the surface. Fashion serves as our second skin, offering us the ability to craft and convey our individual identities. Our clothing choices wield the power to affect our mood, shape our self-perception, and elevate our overall performance. We urge you to explore your authentic style and use our trousers as a canvas for self-expression.
Crafting trousers of exceptional quality that enhance men and women silhouette and provide comfort is our mission. We aim to empower individuals to cultivate a unique and enduring personal style that aligns with their true selves.
We believe in the pleasure of exploring prints, fabrics, and models, allowing fashion to be a joyful journey for self-expression.
Clothes are supposed to be loved and appreciated. By choosing quality, you can make sure that every purchase is a beloved item complementing your body shape and remaining a staple in your wardrobe for years to come.
We have been in the trousers business since 1955. Born in a small tailoring workshop, we always had an obsession for details and a desire to continually reinvent functionality.
Our approach to fashion emphasises quality over quantity and utilises traditional craftsmanship techniques to create clothing that is built to last.
We produce trousers with trendless designs and premium, long-lasting quality. Garments that don’t sacrifice comfort nor style.
Our factories are in Italy and the fabrics we use are ZDHC certified or contain at least 30% recycled fibre, meaning that no harmful substances are used to make our trousers.
Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.
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In the centenary year of Italo Calvino's birth, celebrated as one of Italy's most distinguished postwar writers, our campaign pays tribute to his iconic work, 'Invisible Cities.' This novel embarks on a fantastical journey into the author's imaginative portrayal of Venice, simultaneously offering an introspective odyssey delving into the profound meaning of life.
Read more
Every company has a unique story to tell, especially when it's a manufacturing company. But not every story includes a city as enchanting and historically rich as Venice. Our inaugural blog post embarks on a journey through the history behind our logo, a tale as intricate and captivating as the Venetian architecture it draws inspiration from.
Read more
Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.
Read more
In the centenary year of Italo Calvino's birth, celebrated as one of Italy's most distinguished postwar writers, our campaign pays tribute to his iconic work, 'Invisible Cities.' This novel embarks on a fantastical journey into the author's imaginative portrayal of Venice, simultaneously offering an introspective odyssey delving into the profound meaning of life.
Read more
Every company has a unique story to tell, especially when it's a manufacturing company. But not every story includes a city as enchanting and historically rich as Venice. Our inaugural blog post embarks on a journey through the history behind our logo, a tale as intricate and captivating as the Venetian architecture it draws inspiration from.
Read more