WHAT GTA IS ALL ABOUT

Wear a new attitude,
not a uniform

Dress yourself happy, one feel good trouser
at a time.

There’s something magic about slipping into a pair of trousers that really makes you feel good about yourself. We believe that wearing something you love changes the way you navigate the world. This infusion of confidence resonates with those around you, reinforcing the positivity.

While fashion may often be regarded as superficial, the connection between what we wear and how we feel goes far beyond the surface. Fashion serves as our second skin, offering us the ability to craft and convey our individual identities. Our clothing choices wield the power to affect our mood, shape our self-perception, and elevate our overall performance. We urge you to explore your authentic style and use our trousers as a canvas for self-expression.

Embrace
the finest,
not the most

Crafting trousers of exceptional quality that enhance men and women silhouette and provide comfort is our mission. We aim to empower individuals to cultivate a unique and enduring personal style that aligns with their true selves.

We believe in the pleasure of exploring prints, fabrics, and models, allowing fashion to be a joyful journey for self-expression.

Clothes are supposed to be loved and appreciated. By choosing quality, you can make sure that every purchase is a beloved item complementing your body shape and remaining a staple in your wardrobe for years to come.

In the slow lane you find what matters most

We have been in the trousers business since 1955. Born in a small tailoring workshop, we always had an obsession for details and a desire to continually reinvent functionality.

Our approach to fashion emphasises quality over quantity and utilises traditional craftsmanship techniques to create clothing that is built to last.
We produce trousers with trendless designs and premium, long-lasting quality. Garments that don’t sacrifice comfort nor style.

Our factories are in Italy and the fabrics we use are ZDHC certified or contain at least 30% recycled fibre, meaning that no harmful substances are used to make our trousers.

ARTICLES

GTA notes

Unleash Your Inner Hero: the AW 2024-25 collection is here

Unleash Your Inner Hero: the AW 2024-25 collection is here

As fall sweeps in, it brings the long-awaited arrival in store of our AW 2024-25 collection. This season, we’re empowering you to embrace your own strength, channel your inner hero, and make bold, confident choices with every step.

Read more
Be your own hero. Unveiling the AW24-25 campaign

Be your own hero. Unveiling the AW24-25 campaign

This season, GTA Moda embraces the power of wholeness and potential with its AW24-25 campaign. Inspired by the circle, a universal symbol of totality and infinite possibility, the campaign encourages you to unleash your inner hero. The circle isn’t just a shape; it’s a metaphor for the journey of self-discovery. It represents the integration of all that makes you, you – your strengths, quirks, and dreams. By embracing every aspect of yourself, you achieve a state of inner harmony, the foundation for becoming your own hero.

Read more
GTA's AI-powered SS 2024 campaign takes centre stage

GTA's AI-powered SS 2024 campaign takes centre stage

Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.

Read more
Unleash Your Inner Hero: the AW 2024-25 collection is here

Unleash Your Inner Hero: the AW 2024-25 collection is here

As fall sweeps in, it brings the long-awaited arrival in store of our AW 2024-25 collection. This season, we’re empowering you to embrace your own strength, channel your inner hero, and make bold, confident choices with every step.

Read more
Be your own hero. Unveiling the AW24-25 campaign

Be your own hero. Unveiling the AW24-25 campaign

This season, GTA Moda embraces the power of wholeness and potential with its AW24-25 campaign. Inspired by the circle, a universal symbol of totality and infinite possibility, the campaign encourages you to unleash your inner hero. The circle isn’t just a shape; it’s a metaphor for the journey of self-discovery. It represents the integration of all that makes you, you – your strengths, quirks, and dreams. By embracing every aspect of yourself, you achieve a state of inner harmony, the foundation for becoming your own hero.

Read more
GTA's AI-powered SS 2024 campaign takes centre stage

GTA's AI-powered SS 2024 campaign takes centre stage

Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.

Read more