Waist Comfort Band is our revolutionary, original yet invisible belt integrated in all trousers. It is a unique patent for industrial invention granted by the Ministry of Enterprise and Made in Italy, which demonstrates our company's commitment to constant research and development.
Waist Comfort Band makes all fabrics soft and comfortable, it is integrated on all our models even those with stiffer fabrics such as linen and wool. It does not impact on aesthetics guaranteeing maximum wearability with comfort up to 6 centimetres on the waistline.
In order to maintain the sartorial look and comfort, in the more classic models the Waist Comfort Band is characterised by a construction with a silicon shirt stop and double offset lip, that recalls – in a contemporary key – the sartorial belt.
As fall sweeps in, it brings the long-awaited arrival in store of our AW 2024-25 collection. This season, we’re empowering you to embrace your own strength, channel your inner hero, and make bold, confident choices with every step.
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This season, GTA Moda embraces the power of wholeness and potential with its AW24-25 campaign. Inspired by the circle, a universal symbol of totality and infinite possibility, the campaign encourages you to unleash your inner hero. The circle isn’t just a shape; it’s a metaphor for the journey of self-discovery. It represents the integration of all that makes you, you – your strengths, quirks, and dreams. By embracing every aspect of yourself, you achieve a state of inner harmony, the foundation for becoming your own hero.
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Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.
Read more
As fall sweeps in, it brings the long-awaited arrival in store of our AW 2024-25 collection. This season, we’re empowering you to embrace your own strength, channel your inner hero, and make bold, confident choices with every step.
Read more
This season, GTA Moda embraces the power of wholeness and potential with its AW24-25 campaign. Inspired by the circle, a universal symbol of totality and infinite possibility, the campaign encourages you to unleash your inner hero. The circle isn’t just a shape; it’s a metaphor for the journey of self-discovery. It represents the integration of all that makes you, you – your strengths, quirks, and dreams. By embracing every aspect of yourself, you achieve a state of inner harmony, the foundation for becoming your own hero.
Read more
Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.
Read more