As fall sweeps in, it brings the long-awaited arrival in store of our AW 2024-25 collection. This season, we’re empowering you to embrace your own strength, channel your inner hero, and make bold, confident choices with every step.

This season, GTA Moda embraces the power of wholeness and potential with its AW24-25 campaign. Inspired by the circle, a universal symbol of totality and infinite possibility, the campaign encourages you to unleash your inner hero. The circle isn’t just a shape; it’s a metaphor for the journey of self-discovery. It represents the integration of all that makes you, you – your strengths, quirks, and dreams. By embracing every aspect of yourself, you achieve a state of inner harmony, the foundation for becoming your own hero.

Despite the pervasive digitalisation, the shopping experience remains paramount. Window displays now resemble marketing advertisements. Significant investments continue in this sector to uphold a brand's image. Premium brands prioritise crafting window display campaigns with storytelling elements that mirror their identity, engaging customers in an exclusive way. Shop windows still play a pivotal role in retail, captivating passersby with displays that showcase style, quality, and the uniqueness of a brand. A well-designed window communicates a brand's identity and values, igniting desire in potential customers and setting it apart in a competitive market. By driving foot traffic and fostering loyalty, windows serve as dynamic canvases, crucial for establishing a strong retail presence and building lasting relationships with customers. With our decision to utilise AI for our advertising campaigns, we have produced hundreds of photographs for magazines and social media channels. However, we have also recognised AI's potential for tailoring, which is our forte. AI empowers us to create bespoke and memorable shop windows across various locations and cities, ensuring that each campaign meets the unique needs of its setting. At Cortina's Marinotti shop, for example, our SS 2024 campaign was customised to feature the majestic Alps and traditional Alpine attire.

In the centenary year of Italo Calvino's birth, celebrated as one of Italy's most distinguished postwar writers, our campaign pays tribute to his iconic work, 'Invisible Cities.' This novel embarks on a fantastical journey into the author's imaginative portrayal of Venice, simultaneously offering an introspective odyssey delving into the profound meaning of life.

Every company has a unique story to tell, especially when it's a manufacturing company. But not every story includes a city as enchanting and historically rich as Venice. Our inaugural blog post embarks on a journey through the history behind our logo, a tale as intricate and captivating as the Venetian architecture it draws inspiration from.

Sustainability isn't just a buzzword for us; it's our commitment to action. We believe in taking real, tangible steps towards a more sustainable fashion industry, rather than making empty promises. Our approach is all about delivering what we can, one step at a time.