The GTA AW 2025-26 campaign, launched in the year of the brand’s 70th anniversary, is a tribute to the spirit of invention in all its forms: functional, purposeful, and forward-thinking. Inspired by objects that have redefined everyday life through design, the campaign reflects GTA’s ongoing commitment to innovation. From the patented Waist Comfort Band to refined construction details, GTA has always challenged conventions to improve how trousers are worn and experienced. It’s an invitation to rethink tradition and embrace progress: to shake up the status quo.
