The GTA SS 2025 campaign, “Wear a new attitude, not a uniform”, redefines contemporary elegance through a dialogue between individuality, lightness, and innovation. The visuals – entirely created with artificial intelligence – depict men in tailored trousers, enclosed in transparent, ethereal spheres. These spheres symbolize balance, unity, and infinite possibilities, while also embodying a sense of lightness that transcends the physical to become an expression of freedom and authenticity. Floating effortlessly, they evoke a feeling of spontaneous and harmonious movement, inviting us to live with lightness while staying true to our essence.
