The campaign takes this concept a step further by incorporating architectural spheres alongside the models. The sphere, inspired by the Earth itself, embodies a sense of completeness and cosmic connection. Throughout history, architects have been captivated by the sphere’s perfect form, its defiance of gravity, and its representation of both the Earth and the universe.
From the awe-inspiring dome of the Roman Pantheon to the visionary concepts of Étienne-Louis Boullée, and from the pioneering work of Buckminster Fuller to the innovative structures of OMA, spheres have held a prominent place in architectural history. These architectural marvels, much like the circle, symbolize the potential within us all. They stand as a reminder that we are capable of achieving great things when we embrace our true selves.
This AW24-25 season, GTA Moda invites you to embark on a journey of self-discovery. Explore the collection, embrace your individuality, and unleash your inner hero. Let’s rewrite the narrative and redefine what it means to be a hero.